BEHIND THE RED DOOR
Louise Claire Johnson
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Synopsis
“Spring 2021’s most compulsively readable biography-meets-memoir tells the story of two women, a century apart, discovering themselves and redefining beauty and success on their own terms.”
A must-read for fans of Julie & Julia and The Devil Wears Prada!
In 1908, Florence Nightingale Graham moved from the suburbs of Toronto, Canada to Manhattan with dreams of becoming a self-made woman. Within two years, she opened her first beauty salon on Fifth Avenue. Adopting the same name as her company, Elizabeth Arden went on to pioneer the global beauty industry (valued at $532 billion today). At a time when women didn't have the right to vote, Elizabeth became one of the wealthiest self-made women in the world and the first businesswoman to grace the cover of Time magazine. By the end of the 1930s, it was said "there are only three American names known in every single corner of the globe: Singer Sewing, Coca Cola, and Elizabeth Arden."
One hundred years later, in 2008, at the age of eighteen, Louise Johnson moved from the suburbs of Toronto, Canada to Manhattan to begin her dream internship at the cosmetic giant, Elizabeth Arden. She knew nothing about the beauty industry, but was fascinated by the woman behind the brand whose inspiring legacy was at risk of falling through the cracks of history.
Although they lived a century apart, Elizabeth became Louise's invisible guide as she tried her "successful" lifestyle on for size, with a big career in a big city-but behind the glitz and the glamour, they soon struggled to recognize their true selves. Who are we really behind the makeup we put on our faces? Behind the social media highlight reels? Behind the personas we (consciously and subconsciously) present to the world?
This book brings you behind the red doors of Arden, while Louise's story serves to highlight how much (or how little) has changed a century later. What began as a desire to preserve Elizabeth's place in history, evolved into an examination of her coming-of-age in the beauty industry and a cultural excavation on a much larger thread that connects us all.
Ultimately, this book is about identity and how we learn to navigate the world to find our best self, even if it's on a different path than we originally anticipated.
Book Trailer & About the Author 🎥 🍿
Early Book Buzz
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tell your book club, coworkers, neighbours, hairdresser, second cousin twice removed, the mailman, cute cashier at the grocery store, or anyone you think might like this book :)
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MEDIA OUTREACH if you know anyone in the media, press, people with an audience, or any connections you can think of who might be interested in sharing this story, it’s immensely helpful in spreading the word far and wide! I am available for interviews, speaking opportunities, podcasts, TV, radio, newspaper and magazine features, Q&A etc
BOOK CLUB CONSIDERATION please see my BOOK CLUB KIT & DISCUSSION GUIDE below (free PDF download)
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Custom Map Illustration
credit: Lexi McKenna, Paper & Poste
Book Club Kit
Free PDF Download including: Discussion guide, photos, literary libations (liz & lou themed cocktails) & more!
